---
title: "Possessives"
canonical: "https://documentation.chaos.com/space/DOCSGUIDE/113290897/Possessives"
format: markdown
---
> ❌ Avoid using the possessive form with the Chaos name!!!
> ❌ 
> ❌ If you have to use a possessive form with the Chaos name, please follow the Frontify Style Guide convention and write **Chaos'**!
> ❌ 
> ❌ Find more information [here](https://chaos.frontify.com/d/YwK5sguRh3KZ/style-guide#/brand-overview/editorial-guide).


## **Possessive Apostrophe**

**Chaos**

When using a possessive apostrophe with Chaos, the correct form is **Chaos'** and not Chaos's.

:check_mark:** Right: **Chaos' latest release was a smash hit.

:cross_mark:** Wrong:** Chaos’s latest release was a smash hit.


**Other Company and Product Name Possessives**

To form the possessive of a company name, add *'s* to the end of the name. Avoid forming a possessive with a product name, regardless of who owns the product name.

:check_mark:** Recommended:** Google's new office is nearby.

:check_mark:** Recommended:** The capabilities of Search are vast.

:cross_mark:** Not recommended:** Search's capabilities are vast.


## **General Rules**

<span style="color: #202124">In general, to form a possessive of a singular noun (regardless of whether it ends in </span>*s*<span style="color: #202124">) or a plural noun that doesn't end in </span>*s*<span style="color: #202124">, add </span>*'s*<span style="color: #202124"> to the end of the word. For a plural noun that does end in </span>*s*<span style="color: #202124">, add an apostrophe but no additional </span>*s*<span style="color: #202124">.</span>

 

| :check_mark:** Correct** | :cross_mark:** Incorrect** |
| --- | --- |
| - alias's
- application's
- business's
- class's
- customer's
- Elvis's
- Liz's
- user's (singular); users' (plural)
- Elise Williams's
- the Williamses'
- women's | - businesses's
- Buzz'
- Carlos'
- class'
- examples's
- users's
- values's |

 

<span style="color: #ff0000">**Exception:**</span> <span style="color: #202124">The possessive of </span>*it*<span style="color: #202124"> is a special case because it doesn't take an apostrophe.</span>

 

:check_mark:** Recommended as possessive:** Each component has its own set of traits.

However, the contraction of *it is* takes an apostrophe.

:check_mark:** Recommended as contraction: **It's preferable when accuracy isn't as important.